I am noting this for myself for future reference; one of my next projects will be setting up a presentation or webinar for a Lawnet special interest group, discussing e-learning as it relates to our CRM application.  This seems particularly relevant.

Instructional Design in Elearning. Quote: " Elearning is the marriage of technology and education, and most often, the instructional designer's greatest role is that of "bridging" concepts between the two worlds. This vital role ensures that a subject matter expert's (SME) concepts are properly developed by graphic designers and programmers. Unfortunately, the role of instructional design (ID) in elearning is often misunderstood - due to the perceived complexity of the process and to poor understanding of the pedagogical requirements of elearning. To a large degree, ID is the process whereby learning, not technology, is kept at the center of elearning development."

Comment: George Siemens has a nice overview. [Serious Instructional Technology]